Sfoglia
‘WHAT CONNEXION CAN THERE BE?’ THE FREUDIAN AND THE ENVIRONMENTAL UNCANNY IN DICKENS’S BLEAK HOUSE
2019/2020 Omiccioli, Mattia
What does it take to manage innovation in an era of digital transformation: a content analysis of job requirements for innovation managers
2019/2020 Munarin, Leonardo
What Effects Morbidity in the Italian Population?
2024/2025 Eghbalpour, Sayna
What factors shape German consumers' attitudes towards plant-based meat? An analysis of online conversations about vegan and vegetarian products in Germany and the corresponding aspects that arise out of them
2022/2023 Schall, Laura Katharina
What I Did for Love: an Analysis of the Work of Josip Novaković with reference to a Selection of Short Stories in English by Non Native Writers
2016/2017 Moschin, Sara
What Is Exceptional About America?
2015/2016 Veronese, Beatrice
What is Lived Rather Than Owned: Experience as the New Luxury Value
2024/2025 ESPOSITO, FRANCESCA
What is Next? SWOT analysis of current Libor Transition and assessment of the implementation of the fallbacks
2020/2021 Salmistrari, Jacopo
What is the effect of climate news on the excess returns of stocks in the Eurozone equity market, as depicted by the Euro Stoxx 50 ?
2024/2025 AYADI, SARA
What is the relationship between the application of data science and the optimization of digital marketing campaigns? an empirical investigation in Twitter
2023/2024 Goodarzi, Marziye
What It Takes to Become the World’s No.1 Retailer and Manufacturer: An Analysis of UNIQLO’s Branding and Differentiation Strategy
2023/2024 Ceccanti, Chiara
WHAT MAKES OPPO SUCCEED IN THE VIETNAM MARKET? Background of the study Vietnam has become an emerging country and attractive retail market in the globe (Deloitte, 2014). Modern retail platform was introduced and have been blooming in Vietnam such as convenience stores, special stores and shopping centers (Trinh & Tran, 2014). The country is in the progress of transforming into digital economy, evidenced through high growth in electronic commerce and customer interaction through social network, etc. (Cameron et al., 2019). According to the Statista (2020), number of smartphone users in Vietnam was nearly 36 million in the end of 2019 and it is expected at 43 million by 2022. The growth in smartphone market was captured at 84% in 2017 and 95% of people in the cities have owned smartphone while the percentage of people with smartphone usage in rural area is reached up 68% (Nielsen, 2019). One of the attractive points in smartphone market is high population based with more than 94 million people (General Statistics Office, 2020). Vietnamese people spent more time reading news, playing games and conducting social interactions through social media network (Appota, 2018). These factors promote the entry of giant smartphone and electronic manufacturers such as Samsung and LG. Samsung has penetrated Vietnam for a long time and the Korean manufacturers established some factories in the country to enjoy lower tax rate and attractive labor cost (Sturgeon & Zylberberg, 2016).
2020/2021 Duong, Phuoc Tra My
What matters customer engagement in live streaming e-commerce platform? (The impact of celebrity live streamer endorser effectiveness and social support)
2021/2022 Hu, Juanli
What role for culture in sustainable development? The contribution of cultural diplomacy: The IIC of Beijing
2024/2025 Torrisi, Roberta
What you need to know about the Tanzanian Market
2024/2025 Scaramuzza, Stefania
‘What's one less person on the face of the Earth, anyway?’: Linguistic Manipulation and Nonverbal Communication taking Ted Bundy’s 1977 and 1989 Interviews as Case Study
2024/2025 Bertin, Alessia
When a company makes an unpopular statement. Historical cases and analysis of the most significant outcomes.
2023/2024 Dominguez Arias, Francis Eduardo
When a movement becomes gendered: women of the Civil Rights Movement. Life and Actions of Septima Clark and Ella Baker
2017/2018 Vallata, Giulia
When Asexuality Becomes a Method: Asexual Resonances in Kusama Yayoi
2025/2026 CAMILOT, LAURA
When Automation affects Labour Productivity
2024/2025 PACCAGNELLA, ELIA
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