Sfoglia per Corso
The advertising of Western fashion brands in China: some case studies
2022/2023 Gobbi, Beatrice
Analisi delle tecniche di marketing sensoriale, nello specifico di fonosimbolismo applicate al settore alimentare per l’ottimizzazione delle strategie di marketing volte alla promozione, con repertorio terminografico italiano-cinese.
2023/2024 Mazzonetto, Luna
Analisi terminografica del repertorio normativo relativo alle Joint venture in Cina
2024/2025 Luni, Eleonora
The analysis of marketing strategies adopted by Durex on Chinese social media, taking Durex official Weibo account as example
2023/2024 Xu, Lu
Analysis of the main aspects of luxury marketing in China
2023/2024 Agostini, Silvia
Analysis of the Organic Food Market in China After the Covid-19 Pandemic, Opportunities and Threats for Italian Companies
2022/2023 Capriotti, Miriana
The art auction market in China: a legal and operational overview
2024/2025 Butera, Serena
The Belt and Road Initiative: an analysis through a systematic literature review.
2022/2023 De Simone, Iole
Blockchain Technology in China and Its Application in the Chinese Accounting Sector
2022/2023 Radice, Paolo
Brand crossover collaboration: China’s cutting-edge marketing strategy generating buzz among Chinese consumers.
2022/2023 Resta, Beatrice
Brand naming in China: the role of “Made in Italy” and the experiences of Italian luxury brands
2022/2023 Boldrini, Cecilia
"Building Bridges for Growth: Are there signs of stable economic learning and future growth in Africa as result of Chinese investments?”
2023/2024 Segat, Giovanni
Catching The Unicorn: An Overview Of The Chinese High-Value Startups’ System.
2024/2025 Bosone, Francesca
Central Bank Digital Currency (CBDC) analysis with case study on E-CNY pilot circulation
2024/2025 Corazzini, Leonardo
Challenges for foreign companies entering the Chinese market
2023/2024 Giacalone, Nadia
China - Africa: the control on raw materials and the impact on world economy
2024/2025 Bonetti, Michela
China and Beijing 2008 and 2022 Olympic Games: the strategic role of marketing and the use of social media
2023/2024 Busato, Valentina
China before the trial system and bilateral agreements: An attempt in clarifying China’s position in the multilateral debate over the Protection of Geographical Indication.
2023/2024 Polimeni, Alessia
CHINA LUXURY MARKET: THE CASE OF KERING GROUP
2023/2024 Verrino, Filippo
China's Corporate Social Credit System: a Study of Its Application and Developmental Prospects
2022/2023 Gandellini, Giulia
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