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Code-mixing in Chinese advertisement : an analysis of bilingual advertising in Mainland China and Hong Kong. 1-gen-2024 PAJNO, FEDERICA
Digital Marketing and Social Media's Impact on Eating Disorders: A Comparative Analysis of the Roots of Appearance Anxiety in China and the West 1-gen-2024 GIANFRANCESCO, CHIARA
Linguistic and Strategic Challenges in Brand Naming in China: Volkswagen as a Case Study in the Automotive Sector 1-gen-2023 PORZIO, ALESSANDRA
Naming across borders, a study on brand localization in the chinese tech landscape 1-gen-2023 MISTRETTA, FEDERICO
Western food and beverage companies in the Chinese market: challenges and strategies 1-gen-2023 VITALI, GIULIA
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