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Linguistic and Strategic Challenges in Brand Naming in China: Volkswagen as a Case Study in the Automotive Sector
2023/2024 PORZIO, ALESSANDRA
Naming across borders, a study on brand localization in the chinese tech landscape
2023/2024 MISTRETTA, FEDERICO
Western food and beverage companies in the Chinese market: challenges and strategies
2023/2024 VITALI, GIULIA
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