The paper analyses entry strategies and business development of some Italian cosmetics firms in Germany compared to other Western European Countries, in particular France, United Kingdom and Spain.
Entry Strategy and Business Development of Italian Cosmetics Firms in Germany and other Western European Countries
Bittolo, Marta
2016/2017
Abstract
The paper analyses entry strategies and business development of some Italian cosmetics firms in Germany compared to other Western European Countries, in particular France, United Kingdom and Spain.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/792