The thesis will be about the artistic glass produced on the island of Murano. Starting from an analysis of the district of Murano, the dissertation will examine the aspects typical of Murano companies and their strategies to foreign markets with a particular attention to exports - main strategy adopted. Data are obtained from personal surveys to many firms operating in this industry.
International Strategy and Market Differentiation of High-end Decorative Glass Products from Italy
Teso, Andrea
2018/2019
Abstract
The thesis will be about the artistic glass produced on the island of Murano. Starting from an analysis of the district of Murano, the dissertation will examine the aspects typical of Murano companies and their strategies to foreign markets with a particular attention to exports - main strategy adopted. Data are obtained from personal surveys to many firms operating in this industry.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/11412