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Brand Management in the Luxury Jewelry Market: The Case of Pomellato and its Dodo Line 1-gen-2024 VACCARI, ANNA
Experiential Marketing in the Agrifood Sector - From Farms to Michelin-Starred Restaurants 1-gen-2024 ROVER, AURORA
Forward to the roots: the Influence of Chinese Cultural Values on Consumer Behaviour and on Italian and French Maisons’ Strategies through Tribal &Viral Marketing 1-gen-2024 FLACCAVENTO, CECILIA
The Algorithm: The Subtle Enemy of our Society 1-gen-2024 GAZZATO, MATTEO
The impact of consumer behaviors on business strategies. A KFC Case Study. 1-gen-2023 BATTILANI, FEDERICA
The impact of dairy category planogram on retailer’s turnover: An example of products’ placement test of Danone and Pyaterochka in Russia 1-gen-2024 AKIMOVA, LIUBOV
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