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Titolo Anno Autore file(s)
A cross-country analysis in the perception and evaluation of luxury products 1-gen-2023 BROSE, NINA CHIARA
Analysis of the Pre-Owned Luxury Fashion Market 1-gen-2024 FORTUNATO, ILARIA
BEYOND LUXURY: THE POWER OF EXPERIENCE IN CAPTURING GEN Z 1-gen-2023 VOGLI, MEJTULLAHE
Brand Perception: The Case of Bottega Veneta in Taiwan 1-gen-2023 CROCIANI, ELENA
Italian Coffee Brands in China: International Marketing Strategies and the Case of Lavazza 1-gen-2023 BELTRAMI, SARA
Luxury dematerialization strategies: from ownership to experience 1-gen-2024 MICALICH, VERONICA
Luxury Dematerialization Strategies: from ownership to experience. The Cases of Louis Vuitton and Burberry. 1-gen-2024 VESCOVO, MICHELANGELO
Quiet luxury: silent luxury strategies 1-gen-2024 ZILIO, ANNA
Quiet Luxury: Silent Marketing Strategies 1-gen-2024 SEGATO, CAMILLA BEATRICE
Redefining Prestige: Quiet Luxury in China 1-gen-2024 EL AMRANI, LAILA
The Dematerialization of Luxury: From Products to Experiences and Beyond - The Case Study of Porsche - 1-gen-2024 PASTÓ, FRANCESCA
What is Lived Rather Than Owned: Experience as the New Luxury Value 1-gen-2024 ESPOSITO, FRANCESCA
"Win on Sunday, sell on Monday": marketing opportunities and challenges for Chinese automotive and technology brands in the automobile racing industry. 1-gen-2024 LERA, GIANMARIA
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