Emotions play a critical role today's marketing and these can be especially manipulated in the retail setting which becomes a powerful tool for marketers and retailers.Environmental stimuli are able to inspire specific emotions and underlying moods in customers that affect the way they live the in-store experience and how they behave in-store and their future behavior toward the firm.
How customers' mood affects the shopping experience. A study of the effects of in-store aroused emotions on customer behavior: the case of LUSH stores
Pozzar, Marta
2016/2017
Abstract
Emotions play a critical role today's marketing and these can be especially manipulated in the retail setting which becomes a powerful tool for marketers and retailers.Environmental stimuli are able to inspire specific emotions and underlying moods in customers that affect the way they live the in-store experience and how they behave in-store and their future behavior toward the firm.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/9284