The advent of the Internet and digital technologies have profoundly changed the purchasing customer journey and fashion retailers today, in attempt to remain competitive on the market and to stand out from competitors, are looking for new and unconventional promotional tools to sell clothes, shoes or accessories, such as lotteries. Case study: analysis of the operational management of a raffle, relating to the "Nike Blazer Class 1977" shoe conducted by Slam Jam fashion retailer's.
New promotional and sales strategies in fashion retail: Slam Jam Case Study
Guaraldi, Valentina
2020/2021
Abstract
The advent of the Internet and digital technologies have profoundly changed the purchasing customer journey and fashion retailers today, in attempt to remain competitive on the market and to stand out from competitors, are looking for new and unconventional promotional tools to sell clothes, shoes or accessories, such as lotteries. Case study: analysis of the operational management of a raffle, relating to the "Nike Blazer Class 1977" shoe conducted by Slam Jam fashion retailer's.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/8841