Mobility Demand: from Ownership to Fruition How the Change in the Demand Has Shaped and Is Still Challenging the Last Decade Automotive Industry in Italy.

This topic came to my mind thinking about the changes in the offers by the car manufacturer. In my opinion, the change consists of the consumer not being interested in buying a car anymore and preferring different services such as the rent or alternatives similar to leasing. For this reason, I would like to start providing data to support this recent consumer behaviour and then, discuss the possible implications linked to the companies’ responses. Car manufacturer and service providers have updated their offers portfolio adding new value proposition or rethinking the existing one. After having explained the different alternatives in this scenario, I would like to think about possible future outcomes. The core idea is based on the even more common car rental services. What are the commitments the service providers are facing? We are still experiencing an early stage where not everyone has accepted and can afford to not own a car and to pay monthly for the mobility service but, how can government and over bodies exploit this trend in the next future? What might it be the implications, especially the positive one?