The Master thesis analyses the main challenges of the competitive fashion industry, taking into consideration Diesel as case study. The paper studies the marketing and business strategies of the brand, taking into consideration the different channels of the functions. Furthermore a particular attention on digital transformation, the business of e-commerce and sustainability will be managed.
Rebranding strategy of a fashion industry's brand- Diesel case study
Toldo, Niccolò
2024/2025
Abstract
The Master thesis analyses the main challenges of the competitive fashion industry, taking into consideration Diesel as case study. The paper studies the marketing and business strategies of the brand, taking into consideration the different channels of the functions. Furthermore a particular attention on digital transformation, the business of e-commerce and sustainability will be managed.File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
868895-1278883.pdf
embargo fino al 08/05/2025
Tipologia:
Altro materiale allegato
Dimensione
2.58 MB
Formato
Adobe PDF
|
2.58 MB | Adobe PDF | Visualizza/Apri |
I documenti in UNITESI sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/8276