The thesis analyses how cultural institutions utilize social media within the framework of their communications strategies. The argument explores the possibility to carry out audience-building, effectively promote cultural events, and create a brand image with the means of social media presence.
Social Media as a communications tool within the cultural sector
Likhacheva, Sofia
2024/2025
Abstract
The thesis analyses how cultural institutions utilize social media within the framework of their communications strategies. The argument explores the possibility to carry out audience-building, effectively promote cultural events, and create a brand image with the means of social media presence.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/8137