The thesis analyses how cultural institutions utilize social media within the framework of their communications strategies. The argument explores the possibility to carry out audience-building, effectively promote cultural events, and create a brand image with the means of social media presence.

Social Media as a communications tool within the cultural sector

Likhacheva, Sofia
2024/2025

Abstract

The thesis analyses how cultural institutions utilize social media within the framework of their communications strategies. The argument explores the possibility to carry out audience-building, effectively promote cultural events, and create a brand image with the means of social media presence.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14247/8137