The paper is an explorative research aimed to evaluate the perceived value of luxury fashion NFTs for consumers and consequently their future impact on companies value proposition. After a brief introduction on the topic, some theoretical background on the psychology under luxury buying is given.
NFTs IN THE LUXURY FASHION INDUSTRY A customer-centric research evaluating the impact of NFTs in luxury fashion industry.
Fontana, Francesca
2022/2023
Abstract
The paper is an explorative research aimed to evaluate the perceived value of luxury fashion NFTs for consumers and consequently their future impact on companies value proposition. After a brief introduction on the topic, some theoretical background on the psychology under luxury buying is given.File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
868615-1266724.pdf
non disponibili
Tipologia:
Altro materiale allegato
Dimensione
1.03 MB
Formato
Adobe PDF
|
1.03 MB | Adobe PDF |
I documenti in UNITESI sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/7572