Currently, SMEs have more difficulties in achieving successful innovation, the main reason can be identified in the business environment that is becoming increasingly dynamic, complex and unpredictable. The main goal of this research is to provide a critical selection of visual tools that covers all the front-end innovation phases in order to support SMEs in the visualization and management of their innovation process, following the Innovation Funnel.
MANAGING FRONT END INNOVATION: METHODOLOGIES AND TOOLS FOR SMES
Pintonello, Martina
2020/2021
Abstract
Currently, SMEs have more difficulties in achieving successful innovation, the main reason can be identified in the business environment that is becoming increasingly dynamic, complex and unpredictable. The main goal of this research is to provide a critical selection of visual tools that covers all the front-end innovation phases in order to support SMEs in the visualization and management of their innovation process, following the Innovation Funnel.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/7166