How the advent of digital technologies has changed the way to live and intend the world of the museums, both from the side of the company`s marketing and communication, and the costumer experience, and which are the outcomes: a better or worse experience and how the way to communicate is changed
The digital transformation in the world of museums: an improvement or a loss for the costumer and the heritage?
Squarzola, Gabriele
2018/2019
Abstract
How the advent of digital technologies has changed the way to live and intend the world of the museums, both from the side of the company`s marketing and communication, and the costumer experience, and which are the outcomes: a better or worse experience and how the way to communicate is changedFile in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
860976-1215899.pdf
accesso aperto
Tipologia:
Altro materiale allegato
Dimensione
2.61 MB
Formato
Adobe PDF
|
2.61 MB | Adobe PDF | Visualizza/Apri |
I documenti in UNITESI sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/6710