The object of this thesis is that of analyzing how a company can outperform competition by adopting an innovative perspective to the retail channel management. I will do an analysis of existing literature with respect to the matter, and try to find analogies and contrasts with the real world situation. The ultimate goal is that of understanding what is the key factors that guide consumers behavior in wine purchase choices.
The request for ethic wine in France
Tomat, Gianluca
2014/2015
Abstract
The object of this thesis is that of analyzing how a company can outperform competition by adopting an innovative perspective to the retail channel management. I will do an analysis of existing literature with respect to the matter, and try to find analogies and contrasts with the real world situation. The ultimate goal is that of understanding what is the key factors that guide consumers behavior in wine purchase choices.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/6684