The aim of this thesis is to find opportunities for parfume companies in order to sell old parfumes used by customers. This is possible through some direct marketing activities exploiting the power of the memory and its influence on our purchase behavior. In order to demonstrate this theory, a study has been conducted: 30 french girls and 30 italian girls have been interviewed.
Sensory Marketing: Opportunities in the parfume industry exploiting the memory dimension.
Sacco Stevanella, Marco
2014/2015
Abstract
The aim of this thesis is to find opportunities for parfume companies in order to sell old parfumes used by customers. This is possible through some direct marketing activities exploiting the power of the memory and its influence on our purchase behavior. In order to demonstrate this theory, a study has been conducted: 30 french girls and 30 italian girls have been interviewed.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/5473