This thesis analyze the impact of the introduction of gamified innovative products in the market. It explicit the enablers of a gamification strategy in a B2C environment and the opportunity and threats of the strategy implementation. Secondly, it analyze the NIKE+ Fuelband Case, the impact on business performances and brand awareness.
The impact of Gamification on Business Performance
Brunello, Alex
2014/2015
Abstract
This thesis analyze the impact of the introduction of gamified innovative products in the market. It explicit the enablers of a gamification strategy in a B2C environment and the opportunity and threats of the strategy implementation. Secondly, it analyze the NIKE+ Fuelband Case, the impact on business performances and brand awareness.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/5462