How Artificial Intelligence is re-shaping the professional identity of the entrepreneurs operating both in an Italian and international environment.

As artificial intelligence (AI) rapidly redefines modern business workflows, its impact extends beyond operational efficiency to the core of entrepreneurial selfhood. This thesis explores how the integration of AI tools influences the professional identity, the transformation of competences, strategic autonomy and sense of authorship among entrepreneurs. Adopting an qualitative approach, the study relies on semi-structured interviews with nine entrepreneurs operating across diverse industries and venture stages.