FROM REACTIVE TO PREDICTIVE: AN ECONOMIC ANALYSIS OF ANTICIPATORY LOGISTICS IN THE LUXURY INDUSTRY

This thesis examines the transition from reactive to anticipatory logistics in luxury retail supply chains, where the cost of a stock-out extends beyond the lost sale to the erosion of the client relationship. It develops a decision framework based on the newsvendor critical ratio, in which the service target is derived from the cost structure rather than assumed, and tests it through a simulation across combinations of product type, boutique tier and calendar window