The thesis analyses stock market reactions to trademark litigation in the luxury sector, comparing a digital infringement case (Hermes v. Rothschild) with a physical counterfeiting case (Burberry v. Xinboli Trading). For the investigation the event-study methodology was employed. As a result, none of the CARs showed a statistically significant results. The only significant finding is a negative mean abnormal return for Hermes International SCA with a p-value 0.0182 over [-2,+2] event window.
Market Reactions to Trademark Litigation in the Luxury Sector: An event-study of Hermes and Burberry
ALTYNBEK, ASSEM
2025/2026
Abstract
The thesis analyses stock market reactions to trademark litigation in the luxury sector, comparing a digital infringement case (Hermes v. Rothschild) with a physical counterfeiting case (Burberry v. Xinboli Trading). For the investigation the event-study methodology was employed. As a result, none of the CARs showed a statistically significant results. The only significant finding is a negative mean abnormal return for Hermes International SCA with a p-value 0.0182 over [-2,+2] event window.File in questo prodotto:
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ALTYNBEK_ASSEM_908720 (2) (2).pdf
embargo fino al 22/07/2027
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/29806