Combining tradition, heritage and innovation in Murano glass products.

Craft, technology, innovation, and creativity all are connected. Clearly, the main purpose of each piece of art is to be preserved over time; even with passing time and developing technology as well as innovation in different sectors such as product, design, and communication, the heritage must be frozen for future generations. This thesis takes a look at some centuries of the Murano glass industry to understand how artisans make an effort to preserve their history and culture during a time by considering all developments. Research analyses show how Murano artisans integrate digital tools, social media ‎marketing, and technological innovations to sustain both cultural authenticity and ‎economic competitiveness. ‎