Deal-Making in Luxury: A Strategic Playbook for Brand-Centric M&A

This thesis aims to translate the complexity of luxury M&A into a practical playbook for investors and managers. To accomplish this purpose, the thesis first sets out the structure of the luxury market, defining it and illustrating its composition and main features. Subsequently, after a brief review of the relevant literature, the work aims to understand how acquirers should operate in this market by analyzing several past cases in which companies active in the luxury industry play a central role. Through this analysis, the thesis distils recurring success factors and failure patterns in how acquirers price, structure and subsequently manage luxury brands, offering a structured toolkit for both industrial and private investors operating in this industry.