Regional Cultural Policies in the Performing Arts Field: the case study of the Business Model of Centro Regionale Teatro Animazione e Figure

The aim of this study is to explore the role of regional cultural policies in the field of theatrical practice, with a particular reference to the experience of Centro Regionale Teatro Animazione e Figure based in Gorizia. The first Chapter examines the definition of Cultural and Creative Industries, outlining their distinctive characteristics and challenges, such as entrepreneurial dynamics, labour market trends, business processes and the impact of digitalisation. The second Chapter analyses the regional cultural policies adopted by the Friuli Venezia Giulia Region to support CCIs in the Performing Arts sector. The third Chapter introduces the concept of business model, exploring the management literature and linking it to the specificities of cultural enterprises. It then examines how the adoption of a business model can affect the theatre sector, addressing the challenges and opportunities of the field. Finally, the fourth Chapter presents a local entrepreneurial reality of the theatre sector: the CTA of Gorizia. The business model will be applied to the latter, analysing the consistency between the business strategy and the supporting regional policies. The study aims to provide an integrated view of public policies and business models in the theatrical enterprise sector, offering insights into the evolution of these realities towards a more entrepreneurial and sustainable approach.