"Modeling Individual Intention to Invest in Cryptocurrency: A Survey-Based Analysis"

This thesis explores the behavioral determinants of intention to invest in cryptocurrencies among Vietnamese youth investors. Influenced by Vietnam's digitalisation, the uptake of cryptocurrencies by Generation Z and millennials, and supportive policy measures, the study expands the boundary of behavioural finance and technology adoption literature by extending their applicability into the field of digital assets. Drawing on the Theory of Planned Behaviour (TPB) and the Technology Acceptance Model (TAM), it analyses the effects of four variables—cryptocurrency knowledge, investment experience, macroeconomic perceptions, and risk tolerance—in structuring investment intentions. An online cross-sectional survey of 203 Vietnamese adults aged 18–35 was conducted between July and August 2025. Respondents evaluated multi-item constructs on a five-point Likert scale. The results show that investment experience, macro perceptions, and risk tolerance are robust positive predictors of investment intention, while objective crypto knowledge is not statistically significant when these factors are controlled. Age displays a negative but weak effect, suggesting that younger respondents show stronger investment intentions. Gender-specific analyses reveal that women’s intentions are influenced moderately by knowledge and macro perceptions, while men’s intentions are driven by experience and risk tolerance. By large, the findings demonstrate that attitudinal and experiential factors, rather than informational awareness alone, drive cryptocurrency adoption. The study concludes with implications for policymakers, financial educators, and regulators, offering insights into promoting responsible participation in Vietnam’s fast-growing digital asset market.