The Impact of Artificial Intelligence on Artistic Productivity in Visual Art

Artificial intelligence (AI), as a widely adopted general-purpose technology (GPT) , is increasingly integrated across various industries and plays an expanding role in the global economy. This paper examines the impact of AI on artistic creation from the perspective of artists. By analyzing practical cases of AI-assisted art creation and the performance of AI artworks in both primary and secondary markets, it explores the economic impact of AI on artists and further discusses how these changes affect artistic productivity. The study reveals that AI significantly reduces creative barriers, enhances production efficiency, and expands the forms of artistic expression, thereby increasing diversity and inclusiveness in art. At the same time, AI is reshaping income distribution within the art sector: artists with strong technical skills are more likely to leverage AI to increase their influence and income. Although AI has contributed to the creation of new employment opportunities, it has also brought about the real challenge of “technological unemployment.” Moreover, AI artworks are accelerating the restructuring of traditional art markets by improving transaction efficiency, lowering entry barriers for young artists, and expanding distribution channels through decentralized mechanisms such as NFTs, thus boosting the overall vitality and productivity of the art market. Based on these findings, this paper recommends that artists actively develop digital skills and leverage emerging technologies, while calling on relevant institutions to enhance economic regulations to foster a fair and sustainable AI art ecosystem.