The Impact of cruelty-free and vegan cosmetics on the beauty industry

This paper explores the evolving position of the European Union on animal testing, particularly within the cosmetics industry, as the demand for cruelty-free and vegan alternatives continues to rise. Starting with a historical overview from the Victorian era to the present day, the study highlights the changing societal attitudes towards animal welfare, scientific experimentation, and ethical responsibility. It details the progression from early 19th-century advocacy against animal cruelty to the establishment of modern regulatory frameworks, illustrating how cultural, scientific, and legislative milestones have influenced current approaches to animal testing. A significant aspect of this paper is the examination of the European Citizens’ Initiative titled “Save Cruelty-Free Cosmetics, Commit to a Europe without Animal Testing. According to the initiative, the EU should strengthen regulations and eliminate gaps that prevent certain ingredients from being tested under general chemical laws like REACH. While the EU implemented a ban on animal-tested cosmetics in 2013, the initiative underscores the pressing need for comprehensive reform and a definitive legislative pathway to eliminate all forms of animal testing. Additionally, the study addresses the impact of changing consumer values in the 21st century. As awareness surrounding sustainability and ethical considerations grows, especially among younger generations, the demand for transparency alongside cruelty-free and vegan products is transforming the beauty industry. Through a combination of legal frameworks, scientific advancements, and consumer activism, the EU is undergoing a notable evolution. This paper emphasizes that the shift towards ethical beauty represents not merely a regulatory challenge, but also a cultural transformation, one that is informed by history, guided by science, and driven by empowered consumers.