The production of art space: a case study of experimental art galleries A Plus A Gallery, Spazio Punch and Alberta Pane Gallery

This thesis aimed to demonstrate how an experimental art gallery's space can be produced within the relationships between the individuals responsible for organizing it and the audience's performance while interacting with it. We choose the kind of experimental art hubs where space changes and is being changed dynamically with new activities that are happening there, and where the relationships are highly interactive and based on collaboration. Specifically, our qualitative research began by defining the origin of the modern art gallery type of space, its concept and its setting, and consequently proceeded with particular attention to the contemporary experimental type of art gallery, examining its precursors and its evolution. We explored the various factors that have contributed to the rise of experimental art galleries, such as audience motivation and advancements in technology. Additionally, the thesis included a description of the spatial settings, non-participant ethnographic observation of the visitors' behaviour patterns, and six semi-structured interviews with representatives of the three art galleries in Venice: Spazio Punch, A Plus A, and Alberta Pane galleries. The research attempted to answer the following question: how do the relationships between the physical space of an art gallery, the people responsible for organizing it, and the visitors’ interaction with it produce the experimental art space? The study revealed that multidisciplinary programming, a collaborative and performative environment for people, and interactive technologies can be the foundation for establishing experimental art gallery space.