The Impact of the Japanese Publishing Industry Abroad: Cultural Perspectives of the Growing Interest in Japan in recent years.

The following thesis aims to examine the influence of Japanese media products, particularly literary works, on global publishing markets, with a focus on Italy. By investigating the historical trajectory of Japanese literary popularity, the thesis seeks to explore its connection to the ever-evolving cultural and social landscapes. The research incorporates market analyses of the Italian and Japanese publishing industries, alongside surveys conducted with readers globally, to identify sales trends from the past six years. The study aims to uncover the Japanese publishing industry’s impact on contemporary society and provide insights into the cross-cultural exchange facilitated by its products.