Cultural Innovation Through Corporate Welfare: The Luxottica Case Study

This thesis explores the role of corporate welfare in shaping organizational identity and fostering cultural innovation, with a focus on Luxottica as a case study. Through an analysis of historical developments, theoretical perspectives, and empirical research, the study examines how welfare initiatives contribute to employee well-being, corporate cohesion, and business sustainability. Luxottica’s structured welfare programs, ranging from free services and health initiatives to community engagement, demonstrate how a company can integrate social responsibility into its core strategy. The research highlights that investing in welfare strengthens employer branding, enhances workforce loyalty, and promotes a culture of inclusivity and well-being. Moreover, welfare serves as a strategic tool to address modern workplace challenges, such as job hopping and employee disengagement, positioning companies as both economic and social innovators. By analyzing Luxottica’s case, the study provides insights into how welfare initiatives can drive long-term corporate success while reinforcing ethical and cultural values.