The increasing integration of gaming with fashion, technology and branding strategies has transformed how players engage with digital and physical products. Starting from a survey and analyzing the data obtained, this thesis explores the connections of physical merchandising, in-game customization and consumer behavior in the video gaming industry, with a particular focus on how esports influences consumers behaviours.
Merchandising and Customization in the Video Gaming Industry: Consumer Preferences and The Role of Esports
VETTORELLO, CLAUDIO
2023/2024
Abstract
The increasing integration of gaming with fashion, technology and branding strategies has transformed how players engage with digital and physical products. Starting from a survey and analyzing the data obtained, this thesis explores the connections of physical merchandising, in-game customization and consumer behavior in the video gaming industry, with a particular focus on how esports influences consumers behaviours.File in questo prodotto:
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Claudio Vettorello - 895659 - Final Thesis.pdf
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/24647