HRM actions and policies in the internationalization of startup: a Chinese focus

Startups are a key driver of innovation and economic development, thanks to their ability to introduce new business models and technological solutions. However, they face significant challenges, especially when they decide to expand beyond national borders. Among the critical factors for the success of internationalization, human resources management (HRM) plays a central role in ensuring that startups can attract, develop and retain talent in highly competitive and culturally diverse contexts. This research explores the most effective HRM strategies for startups embarking on a path of international expansion, with a particular focus on the Chinese market. The aim of the research is to offer a clear and structured picture of HRM dynamics in internationalized startups, highlighting the importance of an adaptive and strategic approach. The work aims to provide practical tools to support emerging companies in addressing the complexities of human capital management in a global market, with a focus on the peculiarities of the Chinese context.