This work consists of a multi-disciplinar approach to price formulation, stressing the strong connection between the risks that a firm bears and the price that the firm demands for its products or services. After providing a theoretical background on price formulation, risk management, and after discussing the industry of distribution in general, the work focuses on the concrete case of Maxvogue International, a Chinese industrial distributor: the firm's pricing policy and risk management will be analyzed in order to outline a risk profile, particularly focusing on foreign currency exposure.
Pricing policy and risk profile of a Chinese industrial distributor
Mezzetti, Eva
2019/2020
Abstract
This work consists of a multi-disciplinar approach to price formulation, stressing the strong connection between the risks that a firm bears and the price that the firm demands for its products or services. After providing a theoretical background on price formulation, risk management, and after discussing the industry of distribution in general, the work focuses on the concrete case of Maxvogue International, a Chinese industrial distributor: the firm's pricing policy and risk management will be analyzed in order to outline a risk profile, particularly focusing on foreign currency exposure.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/2417