Financial Institutions in a Period of Transition: A comparative analysis of the Landesbank Baden-Württemberg (LBBW) and UniCredit Italia

The topic of this master’s thesis is a comparative analysis of Landesbank Baden-Württemberg (LBBW) and UniCredit Italia, two financial institutions facing significant challenges during a period of transition. The study explores both historical and current developments in the banking sectors of Germany and Italy and analyzes the strategic directions pursued by these two banks to position themselves in a dynamic market. The focus is on the growing importance of sustainability and digital transformation in the financial industry. The thesis examines the different approaches taken by LBBW and UniCredit regarding sustainability and ESG (Environmental, Social, Governance) factors, highlighting the key success factors. A benchmarking analysis of LBBW with other German banks is conducted to assess LBBW’s competitive position. Additionally, a detailed analysis of UniCredit is provided, aiming to propose recommendations to enhance its sustainability and digitalization strategies. By comparing the two banks, the thesis aims to derive recommendations for UniCredit on how it can further improve its market position and profitability, based on the success factors identified in LBBW