Starting from an overview of Safilo Group in terms of history, internal organization, global value chain/business units and a picture of the market structure in the eyewear; the elaborate will present the launch of a more technological product in a segment in partly new (kids eyewear). The project will include the analysis of the different aspects and approach to the development of a more technical product, the marketing strategies and the results with a focus on Italian market.
New Product and Category development: Kids by Safilo
Magro, Alessandra
2016/2017
Abstract
Starting from an overview of Safilo Group in terms of history, internal organization, global value chain/business units and a picture of the market structure in the eyewear; the elaborate will present the launch of a more technological product in a segment in partly new (kids eyewear). The project will include the analysis of the different aspects and approach to the development of a more technical product, the marketing strategies and the results with a focus on Italian market.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/22267