We analyze the global value chain and the global market of beer in general, the phenomenon of craft brewing and its development with regards to Italy and the USA in particular. We provide, through interviews with the associations and the processing of the existing information, new data concerning the status of the Italian craft beer market. After the analysis we provide several case studies of Italian microbreweries, aiming, through interviews, to understand the dynamics in the market, the emerging strategies, opportunities, threats and the approaches of the firms to sustainability.
The craft beer market: emerging strategies in a growing business
Deola, Jacopo
2014/2015
Abstract
We analyze the global value chain and the global market of beer in general, the phenomenon of craft brewing and its development with regards to Italy and the USA in particular. We provide, through interviews with the associations and the processing of the existing information, new data concerning the status of the Italian craft beer market. After the analysis we provide several case studies of Italian microbreweries, aiming, through interviews, to understand the dynamics in the market, the emerging strategies, opportunities, threats and the approaches of the firms to sustainability.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/21390