Investigate the experiential marketing and retail artification concepts in a critical way. With the help of qualitative research tools, investigations of new ways to create and enhance customer experience of existing perfume brands.
Experiential marketing in luxury perfume as a driver of competitive advantage
Vecchiato, Alessandro
2017/2018
Abstract
Investigate the experiential marketing and retail artification concepts in a critical way. With the help of qualitative research tools, investigations of new ways to create and enhance customer experience of existing perfume brands.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/20795