Consumption of death - How consumers elaborate consumption-related decisions on death. Problems: Needless to say, death is as central to human experience as life. Yet, cultural taboos and psychological resistances often impede a market discussion of death and its commercial implications. I invite works aiming at a theoretical and empirical investigation of this topic that has remained highly untended from a marketing perspective. Tentative research topics might include: the use of different emotions (positive, negative, mixed) in the elaboration of persuasive communications on death-related products or services; how consumers prepare their death via consumption decisions (funeral, heritage, etc.); how the death market varies in different market cultures, and so on. Methods will highly reflect the specific research topics each candidate selects.

Marketing of death May alternative and green methods of body disposal be successful in the next years?

Peretti, Silvia
2017/2018

Abstract

Consumption of death - How consumers elaborate consumption-related decisions on death. Problems: Needless to say, death is as central to human experience as life. Yet, cultural taboos and psychological resistances often impede a market discussion of death and its commercial implications. I invite works aiming at a theoretical and empirical investigation of this topic that has remained highly untended from a marketing perspective. Tentative research topics might include: the use of different emotions (positive, negative, mixed) in the elaboration of persuasive communications on death-related products or services; how consumers prepare their death via consumption decisions (funeral, heritage, etc.); how the death market varies in different market cultures, and so on. Methods will highly reflect the specific research topics each candidate selects.
2017-07-14
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14247/20791