The thesis will analyze the diffusion process of new products, focusing in particular on Early Adopters, people adopting the product and influencing the adoption by others. In the second part it will be analyze the case of Apple watch, product that will be launched in the italian market on May.

The Role of Early Adopters in New Products Diffusion

Fossa', Nicolo'
2015/2016

Abstract

The thesis will analyze the diffusion process of new products, focusing in particular on Early Adopters, people adopting the product and influencing the adoption by others. In the second part it will be analyze the case of Apple watch, product that will be launched in the italian market on May.
2015-07-10
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14247/19673