The thesis will analyze the diffusion process of new products, focusing in particular on Early Adopters, people adopting the product and influencing the adoption by others. In the second part it will be analyze the case of Apple watch, product that will be launched in the italian market on May.
The Role of Early Adopters in New Products Diffusion
Fossa', Nicolo'
2015/2016
Abstract
The thesis will analyze the diffusion process of new products, focusing in particular on Early Adopters, people adopting the product and influencing the adoption by others. In the second part it will be analyze the case of Apple watch, product that will be launched in the italian market on May.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/19673