The aim of the thesis is to understand if the mere presence of a smiling face can influence choices. We built an experiment including two similar loans (fixed and variable interest rate) to understand if and how smiles affect choices that should be purely rational.
IMPACT OF SMILES ON FINANCIAL CHOICES: EXPERIMENTAL ANALYSIS
Gobbin, Andrea
2014/2015
Abstract
The aim of the thesis is to understand if the mere presence of a smiling face can influence choices. We built an experiment including two similar loans (fixed and variable interest rate) to understand if and how smiles affect choices that should be purely rational.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/18676