Review of the academic literature regarding cultural intelligence and its implications on organizations with particular focus on marketing strategies. Specifically, analysis of the four dimensions of CQ and marketing managers' soft skills and their effects of export performance. Presentation of RedHead Communications, Australian boutique management consulting firm specialising in cross cultural communications, conflict management, and the advancement of leadership skills.
The impact of Cultural Intelligence on Marketing Strategies
Stocco, Michela
2018/2019
Abstract
Review of the academic literature regarding cultural intelligence and its implications on organizations with particular focus on marketing strategies. Specifically, analysis of the four dimensions of CQ and marketing managers' soft skills and their effects of export performance. Presentation of RedHead Communications, Australian boutique management consulting firm specialising in cross cultural communications, conflict management, and the advancement of leadership skills.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/18569