This research aims to understand how organic prosecco is perceived by the consumer, trying to understand what may be the motivations that push and those that do not push, a person to buy this product. There is a first part where it is described the consumer of organic food, and a second part where after having issued a survey to 220 consumers, organic prosecco consumer is analyzed.
Organic prosecco: consumers' perception and purchase intention
Mondin, Michele
2019/2020
Abstract
This research aims to understand how organic prosecco is perceived by the consumer, trying to understand what may be the motivations that push and those that do not push, a person to buy this product. There is a first part where it is described the consumer of organic food, and a second part where after having issued a survey to 220 consumers, organic prosecco consumer is analyzed.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/16034