A dissertation on the business reality of Italian companies in China, focusing on the perception of the Italian products, on the ways to transmit the "Italian experience" and the "Italian lifestyle" , as well as to create brand awareness
The perception of made in Italy in China
Michieli, Annabella
2017/2018
Abstract
A dissertation on the business reality of Italian companies in China, focusing on the perception of the Italian products, on the ways to transmit the "Italian experience" and the "Italian lifestyle" , as well as to create brand awarenessFile in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/1446