The goal of my research will be to shed light on the decision of global companies to practice co-branding as a marketing strategy with a particular focus on the same applied to the world of gaming, analyzing specifically the platform "Fortnite" and the collaboration with the fashion luxury brand Balenciaga.
Co-branding as a marketing strategy: its implementation in the gaming industry
Dal Col, Chiara
2023/2024
Abstract
The goal of my research will be to shed light on the decision of global companies to practice co-branding as a marketing strategy with a particular focus on the same applied to the world of gaming, analyzing specifically the platform "Fortnite" and the collaboration with the fashion luxury brand Balenciaga.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/14198