The goal of the thesis is to research the different usage and implementation of humor in advertising, based on cultural differences. It is believed that by comparing Serbia and the United States, which are known to have distinct cultural profiles, we can gain a deeper understanding of the cultural differences between the two countries and how humor in advertising is influenced by it.
The use of humor in advertising: differences between Serbia and the United States of America
Ristic, Ksenija
2023/2024
Abstract
The goal of the thesis is to research the different usage and implementation of humor in advertising, based on cultural differences. It is believed that by comparing Serbia and the United States, which are known to have distinct cultural profiles, we can gain a deeper understanding of the cultural differences between the two countries and how humor in advertising is influenced by it. File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/14096