Industry 4.0 – The Implementation of Sustainable Business Models and Strategies From Off- to Reshoring The Case Study Adidas & Diadora

The relevance of Industry 4.0 and new disruptive technologies have increased tremendously over the last decade. This development enables companies to establish new advanced business models and produce more. Nowadays, international companies often implement the reshoring model in their strategies. The market request for more customization and short time to market drives forward reshoring. Only the advanced technology enables companies to increase their productivity and produce in the home or target market. The key is to attain proximity to innovation and to customers. Conclusively, the author analysis two case studies, which follow different reshoring strategies. Adidas’ reshoring strategy is highly depended on Industry 4.0, whereas Diadora goes back to their roots and reopened their old factory. Based on the research and results of the analysis the author developed a future proof reshoring strategy to stay competitive in the long run. The dissertation gives a blueprint on how to approach reshoring and explains step by step to establish a successful strategy at the reshoring destination, based on Industry 4.0.