How to get value from big data: Pirelli Case Study

The amount of data in our world has been increasing, and analyzing large data sets, so-called Big Data, will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus. Leading companies will be those who will be able to adapt their structure for the capturing, storing, analyzing and exploiting of such data, overcoming several hurdles, both internal and external. The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future. In this scenario I present a case study in Pirelli, where i came in contact with an innovative project that has the potential to increase the competitive advantage of the company.