This thesis want to investigate the nudge's phenomenon, in particular trying to confirm or deny the hypothesis that Italian consumers are positively inclined towards social marketing communication that employs nudges respect to methods that do not nudge.

Investigation of Italian consumers attitudes towards the nudging innovation in social marketing communication

Zingale, Riccardo
2015/2016

Abstract

This thesis want to investigate the nudge's phenomenon, in particular trying to confirm or deny the hypothesis that Italian consumers are positively inclined towards social marketing communication that employs nudges respect to methods that do not nudge.
2015-02-27
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14247/11270