This thesis want to investigate the nudge's phenomenon, in particular trying to confirm or deny the hypothesis that Italian consumers are positively inclined towards social marketing communication that employs nudges respect to methods that do not nudge.
Investigation of Italian consumers attitudes towards the nudging innovation in social marketing communication
Zingale, Riccardo
2015/2016
Abstract
This thesis want to investigate the nudge's phenomenon, in particular trying to confirm or deny the hypothesis that Italian consumers are positively inclined towards social marketing communication that employs nudges respect to methods that do not nudge.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/11270