Sustainable Investment and Sustainable Consumption: an empirical analysis

The demand for environmentally friendly and sustainable economic growth emerged in the early 1970s when society realised that the old development model would lead to the long-term collapse of the Earth's biosphere. The introduction in the markets of sustainable investments has responded to the need for change by shifting the focus from mere profit to social and environmental gain. This thesis aims to test if there is a link between sustainable consumption and sustainable investment decisions. More people are becoming aware of sustainable issues and trying to change their habits through a more sustainable lifestyle. Do people behave consistently when it comes to sustainable investments? Numerous studies have noted that most people claim to be very motivated and emotionally invested in the issue of sustainability. Still, in reality, they do very little and know even less about it.