Modelling the innovativeness perception of businesses: an experimental analysis.

In this thesis we want to model businesses’ perception of innovation on the basis of information contained in some components that are becoming a key-point in the innovation framework. These components are 1) the value co-creation 2) the gender component 3) the Responsible Research and Innovation (RRI) component. Co-creation is becoming an established innovation paradigm, in which the end-user is involved in the business model through participating in different phases, in order to shape the final product (or service) and increase its value; the gender component is a key point in the societal debate nowadays, and it is referred -to the different role men and women may have in the business structure and -to how a given function may affect differently those two gender classes; RRI is a new paradigm that relies on the Quadruple-Helix framework, in which not only the end users, but the whole community (education, policy makers, civil society, and industry) are involved in the creation process. The experimental analysis to model this aspect takes into account businesses from several geographic areas and industries, and relies on the comparison between neural networks and regression analysis.